On the evening of November 2, 2022 the announcement ceremony of the 8th Vietnam National Brand Program with the theme “Creating the Future” was taken place in Hanoi. Prime Minister Pham Minh Chinh attended and delivered a speech at the ceremony.
The Organizing Committee of the Vietnam National Brand Program announced that AnEco compostable bags were awarded as “Vietnam National Brand”. This is the first time in nearly 20 years that biodegradable products have appeared in the ranking of Vietnam Value – the only program of the Vietnamese Government to promote the image and national brand through supporting businesses to evolve their product brands, goods and services. This also marks the great success of An Phat Holdings in developing environmentally friendly product line.
Vietnam Value 2022 marks the first time An Phat Holdings participated in the selection and won the Vietnam’s National Brand. According to the results announced by the Organizing Committee, AnEco compostable bags are recognized as national brand products including food wrap, shopping bags and trash bags.
AnEco has researched and developed since 2013 with the aim of changing consumers’ habits of using traditional plastic products, offering practical solutions to replace single-use plastic ones. As the white pollution crisis has become a global problem, AnEco products contribute to reducing plastic waste.
AnEco is methodically oriented with an obvious strategy focus, in line with the core criteria of Vietnam value program which is “Quality – Innovation, Creativity – Pioneering Competence”.
Accordingly, AnEco products are manufactured based on a strict production process, from 100% compostable materials such as PBAT, PLA, PBS, etc., which are renewable and sustainable. Unlike conventional plastics, AnEco products are capable of completely decomposing into water, CO2 and humus, leaving no microplastics or environmental pollutants.
Especially, AnEco products achieved many prestigious international certificates of biodegradability such as: TCVN 13114, TUV OK Compost HOME, TUV OK Compost INDUSTRIAL, BPI Compostable and DIN Certco Compostable which ensure safety for consumers’ health and make no harm to environment.
Currently, AnEco’s compostable bags are being traded through e-commerce platforms such as: Shopee, Lazada, and are present at many restaurants, hotels and accompanied by prestigious brands of F&B business such as Vinamilk, Pizza 4P’s, etc.
AnEco products are also available in more than 20 countries over the world, “conquering” even the most “fastidious” markets such as the United States, Canada, Japan and many European countries. In particular, An Phat Holdings is currently focusing on promoting the trade of AnEco products in the US market through the Amazon e-commerce platform. AnEco’s sales on Amazon have grown tremendously, sales in the first 7 months of 2022 are 5 times higher than sales in the first year of 2021, expected to be 15-20 times more than 2021 by the end of 2022. Moreover, AnEco was also successfully protected the trademark in the United States, thereby paving the way and creating great opportunities for An Phat Holdings to implement business cooperation projects throughout North America.
The fact that AnEco becomes the first compostable product brand to appear in the ranking of Vietnam’s national brands is the clearest demonstration of the recognition and trust of the domestic market for the eco-friendly products, which are still new and needs a trailblazer like An Phat Holdings to pave the way.
With this recognition, An Phat Holdings will make new progress on the journey towards sustainable development, thereby contributing to the realization of the commitment to achieve net zero emissions by 2050 that the Vietnamese government has made at the 26th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP26).
Vietnam Value is the unique and long-term trade promotion program of the Vietnamese government, which is carried out by the Ministry of Industry and Trade in coordination with other ministries and agencies. The program was launched in 2003 with the aim of honoring typical domestic product and business brands, promoting Viet Nam as a country with high-quality goods and services, simultaneously enhancing Vietnamese enterprises’ competitiveness domestically and internationally.
